Custom tools your teams actually adopt
When spreadsheets crack and SaaS doesn't fit, I build the tools your business actually needs. One engineer, production-grade code, no bloat.
Your tools don't fit
Tool fragmentation
Your team juggles a dozen disconnected tools. Data lives in silos, nothing syncs, and someone always has to manually bridge the gaps. What should be a single workflow spans CRM, spreadsheets, and three SaaS tools that don't talk to each other — when it could be one automated pipeline.
Spreadsheet limits
Critical business logic — pricing models, financial projections, inventory tracking — lives in spreadsheets that one person understands. When they're unavailable, the business stalls. Spreadsheets are prototypes that overstayed their welcome.
SaaS doesn't fit
Off-the-shelf software covers 80% of your workflow and breaks on the 20% that actually differentiates your business. You end up bending your process to fit the tool — or worse, building fragile workarounds on top of it.
From discovery to production
Discovery
I map your actual workflows — not what the org chart says, but how your team really operates. We identify where tools fail and where custom software unlocks the most value.
Architecture
I design the data model, module structure, and integration points. You review the architecture before a single line of production code is written.
Build
Iterative development with continuous feedback. You see working features weekly, not a big reveal after months of silence.
Deploy & iterate
Ship to your team, measure adoption, and iterate. The tool evolves with your business — you own the code, not a licence.
Built for a manufacturer, used daily
Financial modeling, design collaboration, AI-assisted creation, knowledge base, file management, and reporting — one login, one shared data model.
A schema designed for the client's actual business logic — not generic CRUD. Multi-model profitability, channel allocation, partnership capital, design variants.
Not a tool that gathers dust after launch. Adopted because it fits how the team actually works — from the founder modeling pricing to designers sharing iterations. Read how it was built.
6 modules, one platform
- Financial modeling with multi-model profitability, channel allocation, and shareable investor reports
- Design collaboration platform with threaded comments, @mentions, and AI-generated spec sheets
- 12 AI agents for design generation with content-addressed caching — reducing AI costs by 60-80%
Battle-tested foundations
Common questions
How long does it take to build a custom business tool?
Most projects take 2-6 months from discovery to production deploy, depending on scope. A focused single-module tool (like a financial calculator or approval workflow) can ship in 8-12 weeks. A multi-module platform takes 4-6 months. You see working features weekly throughout — not a big reveal at the end.
How much does custom software cost compared to SaaS?
Custom software is a capital investment, not an operating expense. While the upfront cost is higher than a SaaS subscription, you own the code — no per-seat fees, no vendor lock-in, no feature gaps you can't close. Most clients see ROI within 12-18 months through eliminated licensing costs, recovered productivity, and business logic that actually fits.
What happens after the tool is delivered?
You own the code and the infrastructure. I offer ongoing support and iteration packages, but you're never locked in. The codebase follows industry-standard patterns (Next.js, PostgreSQL, TypeScript) so any competent engineer can maintain and extend it. I also build AI-powered automation, financial modeling tools, and automation for software without APIs if your needs evolve.
Can you integrate with our existing systems?
Yes. API-first architecture means your custom tool can connect to your existing stack — CRM, accounting software, content management tools, cloud storage, mobile applications. Migration paths from spreadsheets and legacy tools are part of the discovery phase.
What if we've already tried low-code and it didn't scale?
You're not alone — 25-30% of low-code projects get rewritten in custom code within two years. I regularly help companies migrate from Airtable, Retool, or Bubble when they hit the complexity ceiling. The migration is smoother than starting from scratch because the business logic is already validated. The same applies to outgrowing basic data and research tools.
Ready to replace the spreadsheets?
Let's scope out what your team actually needs — no agencies, no bloat.